If you’re wondering if I know who won, I don’t and neither does Jen Tan.
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The winning toy will be produced by Mattel and available following the announcement. There will be 7 weeks of preliminary competition wrapping up in the finale that pits the 7 finalists against each other for the ultimate play date with the judges. The Toy Box premieres tonight on ABC and will air Fridays at 8/7 Central. He infuses each episode with candid comments and comical interaction with the contestants as well as with the judges. The show is hosted by Eric Stonestreet, most recently know for his work in Modern Family. When asked whether the kids were provided advice to ensure the finale didn’t include 7 candy-centric toys, Jen Tan said that she wasn’t involved in their filming but confirmed the kids were allowed to discuss among themselves and vote on what they liked best after playing with the toys. With that said, I’ve seen a few episodes and have been surprised by their intuitive selections and very mature assessments of the entrants. The participants in the show are presenting a variety of ideas including dolls, cars, physical activities, board games and even products with candy as a focus. When asked if the mentors all agreed each time, Tan laughed and said, “You’ll have to see.” She did share that they didn’t always see eye to eye so it will be interesting to hear their different reactions to what moves forward to The Toy Box and what doesn’t… and why. The mentors spent about 30 minutes with each contestant, discussing their inventions but only a portion of that is shown in the episode to accommodate the five applicants each week.
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“It’s hard because, as an adult, sometimes you forget what it’s like being a kid and how to play… which is why I love this show,” she said referencing the young, hands-on judges. Tan went on to explain that she always looks for “something that is not a one-trick pony, so you can play with it multiple times and there’s various ways to play with it.” Referencing her personal experience with her 2 year old daughter, Tan shared that she looks for toys that inspire creativity and imagination and often finds that in classic, simpler toys. She was asked what she looks for in a toy and I loved her response. She’s been with Pixar Animation Studios since 2013 and has helped bring toys to market for Pixar’s major motion pictures such as Toy Story 3, Inside Out and the upcoming Cars 3. They’re small… as in kids! Yes, the judges are children! They include Noah, Aalyrah, Sophia Grace and Toby Grey – four small people with big personalities!ĭuring my trip to San Francisco, I had an opportunity to interview Pixar Creative Director of Consumer Products, Jen Tan, who serves as one of the mentors for The Toy Box. The Toy Box can best be described as Shark Tank for toys where the consultants are industry professionals and the judges are down to earth.
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I love watching reality shows but prefer ones that are grounded in reality as opposed to ones that thrive on controversy and drama. When I heard about a new reality show focused around the toy and game industry, I was absolutely thrilled.